What Japan SEO actually costs, and how to work out your own number
Published 12 August 2026
Five different products are sold under one name. Which one you need, what moves the price, and our three published levels.
Insights
Entering the Japanese market, with data
Notes for overseas teams working out Japan: search share, advertising spend, channels and sequencing. Every figure carries its source, its period and the date we checked it — including the ones that do not flatter a sales pitch.
Articles
Translation or localization for your Japanese website: which do you actually need?
Published 11 August 2026
You had the site translated and nothing happened. Three questions that decide which one your situation needs, the five things translation reliably leaves behind in Japanese, and a weighted checklist you can score your own pages against before you brief anyone.
Marketing in Japan: a practical starting point for overseas teams
Published 6 August 2026
Internet advertising crossed half of Japan's total ad spend in 2025, for the first time. What the official numbers say, which channels do what — search, paid, LINE, social — and a first-90-days sequence ordered so the cheapest learning comes first.
Japanese search engines: what the data actually shows
Published 6 August 2026
Google's reported share in Japan runs from about 60% to over 80%, depending on the source. Split the data by device and the contradiction resolves: twelve months of desktop and mobile figures, what Yahoo! JAPAN actually is, and what to do about it.
These articles exist to support decisions, not to fill a blog. If your question is closer to "what should we do about our own site," the faster route is a free fit and scope review, or the fixed-scope US$250 Snapshot. The commercial pages are here: Japan SEO services and Japanese website localization.